3 simple zero cost marketing tips
- Have all diplomas, certifications and accreditations for your business and staff in public areas of your office. That way, customers and prospects can easily see your skills and qualifications.
- Have your telephone staff introduce sales colleagues by stating a relevant fact about their expertise. For example, “Let me connect you with Andrew, who has over 15 years of experience in connectivity.”
- Get a customer or third-party vendor to endorse you publicly.
You can use this endorsement on your website and marketing material.
The above tips are ethical and cost almost nothing to implement. What’s more, research indicates that they can increase closure rates by up to 15%.
Building relationships digitally
Social media has become the go-to channel for salespeople to find new prospects and reach sales targets. In fact, 90% of top-performing salespeople now use social media* as part of their sales strategy. Going further, 64% of sales representatives who invest in social media hit their team quota, compared to 49% of representatives who don’t use social media.
Consider social selling as a softer sales approach. It’s a long-term strategy that’s similar to a marathon, rather than the traditional sales process that acts like a sprint. The biggest difference is that traditional sales techniques focus mainly on short-term results, while social selling prioritizes the creation of long-lasting relationships. Start exploring effective tools — such as the LinkedIn Sales Navigator — and discover the many digital ways to build relationships and turn prospects into customers.
Today, 67% of the buyer’s journey is done digitally and decision-makers consume at least five pieces of content before engaging with a salesperson. Although the methods of sales has changed, it’s still the goal to close the sale. So go ahead and make yourself more visible with the tips above and start supporting the customer without trying to sell to them up front.
*Source: SuperOffice CRM