The global retail industry is undergoing digital transformation (DX) as new business strategies, processes and technologies are adopted to support a more consistent and rewarding customer experience across channels. Much has been written about the deployment of discrete technology applications for physical or onsite stores, online stores and distribution centres.
However, little analysis has been given to the integration of technologies between these categories and the resulting impact on physical infrastructure requirements. To investigate this subject, Data Center Dynamics, a global events and media company, partnered with Vertiv, a leader in critical infrastructure that enables vital applications. As part of the inquiry, we conducted 50 one-on-one interviews with executives representing major retailers, who were asked about their approach to digital transformation.